01 / Critical TechWorks
Multi-Brand Design System
One component library. Six brand identities. Three-layer token architecture — zero duplication.
Case studyProduct Designer
Ellis Victoria — shaping design systems, multi-brand architectures, and interfaces where complexity disappears.
Projects
(4)
02 / Galp
Iconography & Styleguide
Four icon styles from a single grid. A complete visual language for an energy company's digital ecosystem.
Case study
03 / EuroBic
Homebanking Platform
Redesigning digital banking. Responsive, clear, and calm — making financial complexity feel inevitable.
Case study
04 / Wisout
Marte — Task Management
Enterprise portal for complex task hierarchies. Data visualisation and role-based flows, made readable.
Case studyArtist at heart, designer by craft. I build design systems that scale across brands, shape AI interfaces people actually trust, and obsess over the details that make digital products feel inevitable rather than designed. Currently making multi-brand magic at Critical TechWorks for the BMW Group ecosystem.
Experience
2022 — PresentCurrent
Critical TechWorks
Digital Product Designer · Design Systems & AI UX
2019 — 2022
Hi-Interactive
UI Designer · Banking, Iconography, Enterprise
2016 — 2017
SAMK — Finland
Art Teacher's Assistant