01 / Critical TechWorks
Multi-Brand Design System
One component library. Six brand identities. Three-layer token architecture — zero duplication.
Case studyAI-Powered Product Designer
Ellis Victoria — Senior Product Designer specialising in multi-brand design systems, Figma Variables, and AI-assisted design operations. Currently contributing to a design system serving six BMW Group brands.
Projects
Selected work across design systems, AI-assisted design operations, accessibility, and complex enterprise products.
02 / Personal Project
Build with AI Agents
I didn't just use AI — I engineered the builder. A custom Web Designer agent, encoded with my standards, driven by planned, single-purpose prompts.
Case study
03 / Galp
Iconography & Styleguide
Four icon styles from a single grid. A complete visual language for an energy company's digital ecosystem.
Case study
04 / EuroBic
Homebanking Platform
Redesigning digital banking. Responsive, clear, and calm — making financial complexity feel inevitable.
Case study
05 / Wisout
Marte — Task Management
Enterprise portal for complex task hierarchies. Data visualisation and role-based flows, made readable.
Case studyI design systems that scale: multi-brand foundations, accessible components, and AI workflows that help teams move from intent to implementation with less friction. My current work at Critical TechWorks supports the BMW Group ecosystem across six brands.
Experience
2022 — PresentCurrent
Critical TechWorks
Design Systems · Multi-Brand Architecture · AI UX
- Contributed to the architecture of a three-layer multi-brand token system in Figma, supporting six global BMW Group brands (BMW, MINI, MOTORRAD, Rolls-Royce, ALPINA, Alphabet).
- Built shared light and dark token modes across brands, and embedded WCAG 2.2 accessibility criteria into component review workflows.
- Used AI-assisted workflows, including custom Copilot agents, to speed up design-to-code parity checks against Storybook.
2019 — 2022
Hi-Interactive
UI Designer · Banking, Iconography & OutSystems Enterprise
- Redesigned EuroBic homebanking web and mobile platforms on OutSystems, simplifying multi-level navigation for all demographic groups.
- Built a unified 24px iconography grid system for Galp across 4 fill/outline styles, standardizing digital ecosystem guidelines.
- Streamlined Marte task management portal workflows into clean data dashboards requiring zero user training.
2016 — 2017
SAMK — Finland
Art Teacher's Assistant